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RHIPT
RH INSIGHTS PRICING TOOL
THE ONLINE TOTAL SEATER -EXCLUSIVELY FOR RH INSIGHTS CLIENTS
THE REALITY TODAY
FROM SPREADSHEETS TO ONLINE
Pricing work is still largely built in spreadsheets.
They are familiar, flexible, and powerful — but they don’t support fast, confident commercial decision-making.
As assumptions change, formulas are duplicated, versions multiply, and it becomes harder to see the true impact of pricing decisions. Testing alternatives takes time, particularly when scenarios need to be reworked across multiple assumptions.
RHIPT was created to remove that friction at the point where pricing decisions shape the entire production budget.
THE TOOL
RHIPT is an online pricing environment designed to support commercial pricing decisions in live entertainment.
Pricing, capacity and yield can be adjusted directly, with the impact seen immediately across a seating plan. This makes it possible to explore scenarios quickly, test alternatives, and understand the commercial implications of change.
RHIPT is used by RH Insights both at the feasibility stage and throughout a run, supporting ongoing pricing reviews as sales patterns emerge.
Seat-level pricing control
SEE THE IMPACT OF PRICING CHANGES INSTANTLY
Adjust prices, price bands and seat status directly against a seating plan and see revenue update in real time. RHIPT makes the commercial impact of change immediately visible.
Scenario modelling
TEST PRICING APPROACHES WITHOUT REBUILDING MODELS
Explore alternative pricing structures and assumptions quickly, without duplicating spreadsheets or managing multiple versions. Compare scenarios and sense-check decisions with confidence.
Clear financial summaries
UNDERSTAND REVENUE, YIELD AND MIX AT A GLANCE
View live summaries showing seat counts and gross potential by price band, with the ability to drill down by area. Export outputs to support discussion and decision-making.
IN PRACTICE
RHIPT is not a standalone product. It is used by RH Insights as part of hands-on advisory work with producers, venues and rights-holders.
At the start of a project, it is used to model pricing scenarios, compare options and understand the revenue potential that underpins production budgets. As sales progress, the same structure is used to review performance, test adjustments and support pricing decisions over time.
The value comes not just from the tool itself, but from how it is applied — combining structured modelling with commercial judgement and experience.
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