OUR SERVICES
RH Insights was founded to help producers, promoters, venues, and rights holders succeed in this environment. We specialise in ensuring that ticketing becomes a driver of growth rather than a source of uncertainty.
Our services include:
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SALES, PRICING & DISTRIBUTION STRATEGY
Ensuring tickets are positioned for maximum demand and revenue.
REVENUE MANAGEMENT
Monitoring sales and adjusting strategies in real time.
TICKET SALES ANALYSIS & INSIGHT POWERED BY RHISE
Interpreting raw numbers and surfacing actionable trends.
DATA ANALYSIS & MARKETPLACE EVALUATION
Identifying opportunities and risks across a competitive landscape.
TICKETING POLICY DEVELOPMENT
Aligning sales strategy with organisational goals and customer needs.
MANAGEMENT CONSULTANCY
Providing board-level expertise to strengthen decision-making.
WHY RH INSIGHTS?
What sets RH Insights apart is the unique combination of experience, perspective, and tools we bring to every engagement.
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Proven Track Record:
Delivered commercial success on some of the biggest cultural events of recent decades — from Billy Elliot, Matilda, War Horse, and Walking with Dinosaurs to record-breaking arena shows and most recently ABBA Voyage.
Breadth of Experience:
More than 25 years across theatre, music, arena shows, and sport.
Multiple Perspectives
First-hand knowledge of producer/promoter priorities, venue operations, and agency dynamics.
Industry Leadership:
Twelve years as Director of STAR (the Society of Ticket Agents & Retailers), shaping standards and promoting safe, fair ticketing.
Trusted Advisor:
Recognised internationally as a leading voice in live entertainment ticketing, regularly invited to speak and write on industry developments.
Richard Howle is a respected and recognised figure in the UK live entertainment and ticketing industry, known for his deep understanding of commercial strategy, data interpretation, and audience behaviour.
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RICHARD HOWLE
Over a 25+ year career, he has held senior leadership roles at the NEC Group, Really Useful Theatres (now LW Theatres), and AKA Promotions, shaping some of the most significant campaigns, venue strategies, and ticketing systems in the sector.
Most recently, Richard was part of the leadership team at ABBA Voyage, where he was responsible for all areas of public consumer revenue, including ticketing, food & beverage, and merchandise. His experience spans the full spectrum of live entertainment — from West End theatre to international touring, sport, exhibitions, and arena-scale music events.
Richard has worked across the industry: for producers and promoters, in venues, and as the head of a national ticket agency — giving him a unique 360-degree view of the ticketing and live events ecosystem.
As the founder of RH Insights, Richard combines first-hand experience in large-scale venue operations and agency-side campaign planning with a passion for technology and the future of AI-driven decision-making. He was a long-standing Director of STAR, a frequent speaker at major industry conferences, and a contributor to publications including IQ Magazine and The Stage.
RH Insights is the natural extension of this expertise — a consultancy designed to support producers, promoters, venues and rights-holders in making better commercial decisions through data-led thinking and intelligent automation.
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CLIENTS
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Across his career, Richard has worked with leading names in live entertainment, theatre, and sport, including:
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Producers & Promoters:
Live Nation, SJM, Cameron Mackintosh Ltd, Sonia Friedman Ltd, Working Title Films, Global Creatures, Playful Productions, Stage Entertainment, Feld Entertainment, Matchroom, Kilimanjaro Live, ATG, Really Useful Group.
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Theatres & Arts Organisations:
Royal Shakespeare Company, National Theatre, Royal Opera House, Melbourne Arts Centre, The Old Vic, The Young Vic, Menier Chocolate Factory, Plymouth Pavilions, Coventry City of Culture.
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Sports & Attractions:
British Athletics, Lawn Tennis Association, RHS, Edgbaston Cricket Ground, All England Badminton, Burghley Horse Trials, England Netball, The Hundred.
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OUR COMMITMENT
Ticketing should never be treated as an afterthought. It is a strategic lever that shapes both revenue and reputation.
With RH Insights, clients benefit from decades of practical experience, a track record of proven results, and the unique power of RHISE.
The result: more tickets sold, stronger audience relationships, and maximised long-term value.
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Let’s talk about how RH Insights can help you unlock the full potential of your ticketing.
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